Understand the business and its goals
The first conversation focuses on the business, not the appearance of the website. We discuss what you offer, who your customers are, why you need a change now, and what you want the project to achieve.
Your existing website, customer inquiries, frequently asked questions, and website traffic data can show what works, what causes confusion, and where opportunities are being missed.
- 01 Business goals and priorities
- 02 Customer needs and questions
- 03 Review of the existing website and content
- 04 How customers contact you, submit an inquiry, or make a reservation
Define the pages and features
Based on what we have learned, we agree on the pages, key features, and technical requirements. We separate what is needed for launch from what can be added later.
The structure is more than a list of pages. It should help visitors find the information they need quickly and understand what they can do next.
- 01 Pages and the purpose of each one
- 02 Key messages and priorities
- 03 Contact and reservation steps
- 04 Connections to other systems and transfer of existing content
Prepare the content
Having the actual text, photos, and information makes it easier to design pages that present them well. We review what can be reused and what needs to be created.
We also consider what potential customers search for. This helps us plan the page structure, topics, and content with search visibility in mind, rather than treating SEO as a finishing touch.
- 01 Service descriptions and essential information
- 02 Project examples and details that help build trust
- 03 Topics potential customers search for
- 04 Photos, logos, and other visual material
Design the key pages
Design determines how information is presented and how easy the website is to use. We review the key pages with the content and features they will include, not just an impressive homepage.
We also check how the design works on phones, tablets, and computers. Visitors should know where they are, read comfortably, and find what they need without difficulty.
- 01 Clearly organized information
- 02 Consistent design across pages
- 03 Forms, reservation steps, and error messages
- 04 Accessibility and readable content
Build and test in stages
We build the website in stages and show you completed pages and features along the way. You can see how the site works, give feedback, and review changes before the project is handed over.
Alongside development, we test speed, forms, connections to other systems, behavior in different browsers, and the technical settings that help search engines understand the website.
- 01 Page and feature development
- 02 Form and integration testing
- 03 Speed and technical reliability
- 04 Testing on mobile devices and different browsers
Check and launch the website
Before launch, we check the domain setup, security, forms, email delivery, analytics settings, and the settings that help search engines find and index the new website.
If the site replaces an older one, we make sure important old URLs lead to the appropriate new pages. After launch, we monitor the website and identify improvements based on how people actually use it.
- 01 Form and email delivery checks
- 02 Redirects from old URLs and search indexing checks
- 03 Speed and error monitoring
- 04 Support and further improvements
What we’ll need from you
You do not need technical knowledge or a complete plan before we begin. To keep the project moving, we will need:
- 01Information about your business, services, and customers.
- 02Available content and photos, along with access to any systems the website needs to work with.
- 03Feedback and decisions at key stages of the project.
Next step
Good planning helps prevent problems later.
The stages can overlap. Preparing content may reveal that the page structure needs to change, while testing may uncover a better solution. The process should allow these adjustments without losing sight of the project’s goals.
You should know what has been agreed, what is being worked on, and what you’ll review next. This helps avoid delays and last-minute decisions.