Clarify why you need a new website
Saying “we need a new website” does not explain why the project matters. Start with what has changed: a new service, a different market, an outdated website that no longer represents your business, inquiries from people you cannot help, or a booking process that is difficult to use.
The goal should be specific enough to help set the project’s priorities. More messages or bookings alone are not enough. You need to know which inquiries matter to the business and whether your team can handle them well.
- 01 Why is this project important now?
- 02 What should become easier, faster, or more reliable after launch?
- 03 What is the most important result you want to achieve?
- 04 What would make the new website unsuccessful, even if you liked how it looked?
Understand who you want to reach
Age, location, or a general customer profile can only tell you so much about your audience. It is more useful to understand what visitors need, what prompted their search, and which options they are considering.
Before contacting you, requesting a quote, buying, or booking, visitors need answers to specific questions. The website should provide those answers and make the next steps clear.
- 01 Who are your main customers, and what are they looking for?
- 02 What other options are they likely to consider?
- 03 What questions or concerns could stop them from contacting you?
- 04 What action do you want them to take when they are ready?
Present a convincing message
Words such as “quality,” “reliability,” and “innovation” are easy to use, but they do little to persuade on their own. Support them with specific examples: how you work, completed projects, clear terms, useful details, and what sets you apart from competitors.
This also helps identify what content is missing. The design needs examples of your work, clear information about your services, and suitable photographs and descriptions.
- 01 Which completed projects or examples of your work can you show?
- 02 What makes working with you simpler or safer for the customer?
- 03 Which practical details demonstrate expertise?
- 04 What content is already available, and who will prepare what is missing?
Identify practical needs and technical requirements early
A website often needs to connect with other tools and everyday processes. Inquiries may need to reach a customer management system, bookings may depend on availability and pricing, and the content may need to be available in several languages.
Your budget and target launch date affect the priorities and what can be built in the initial project. Discussing them early helps create a realistic plan.
- 01 Which systems or everyday processes does the website need to connect with?
- 02 Which data needs extra protection or is subject to specific legal requirements?
- 03 Which existing page addresses or content need to be preserved?
- 04 Who makes the final decisions, and who will keep the website updated after launch?
A short example
You do not need to prepare a lengthy document. A useful first message can be as simple as this:
“We run a car rental business in Samos, Greece. Our current website is outdated, and most customers call us for information. We want a new website in Greek and English that clearly presents our vehicles and accepts reservation requests. We would like it to be ready before the next tourist season.”
- 01 What does the business do?
- 02 Why is the change needed now?
- 03 Who is the main customer?
- 04 What should that customer be able to do on the website?
Next step
You don’t need to have everything decided before we begin.
The initial conversation may change your priorities. A page you thought was essential may turn out to be unnecessary, while a technical requirement may need more attention. Working through these questions helps make better use of your time and budget.
You don’t need all the answers before contacting us. Write down what you already know and where you would like guidance.